The 12th Pinoy Media Congress (PMC) was held at the Paraclete Auditorium, College of the Holy Spirit, Manila from the 5th to 7th March 2018. The Pinoy Media Congress is the country’s biggest and longest running annual gathering of communication students, professors, experts and practitioners. A project of ABS-CBN and the Philippine Association of Communication Educators Foundation (PACEF), the PMC aims to prepare the next generation of Filipino communication professionals and medic practitioners through a series of talks and activities with the current leaders in the media industry. The PMC started in 2006 and over the past ten years, the two groups have joined forces to create a venue – a bridge – wherein current media practitioners and mass communication students can meet and interact, exchange ideas and inspire each other to be excellent and responsible media men and women.

This year’s theme, “Beyond Hits and Hashtags: Harnessing Digital Media to Build a Better World,” was aimed to equip participants to become conscientious digital citizens, responsible creators and curators of these platforms.

The two-day conference covered discussions on responsibility in the use of technology through a strong technological support system, enhancing character, habits, actions, and empathy that matter most in the digital age. The third day, which was held at ABS-CBN, featured workshops and studio tours, among others. To reach out to our Visayas-based schools, PMC gathered 250 communication students in Cebu Technological University from where ABS-CBN did an interactive live broadcast.

The Philippine Association of Communication Educators Foundation, Inc. (PACE):  is a non-stock, non-profit organization of professionals engaged in communication education and media practice in the Philippines. Founded in 1975, it has been in the forefront of activities directed at a review of policies and standards in communication education, curriculum development and ethical practices in media. Recognized as the country’s pioneering and dynamic organization with the largest network of teachers in communication arts, broadcasting, film, development communication, journalism, media education and other allied fields and disciplines. PACE advocates for the highest standards of excellence and ethical practice for future communication and media practitioners. In its 40 years of existence, it pioneered programs and projects advocating peace journalism, information and media literacy education, media monitoring program standards and education, public service broadcasting, gender-sensitive and child friendly advocacy, broadcast media internship for teachers and students and communication for development through dialogues with government and the academe, industry partners and associations and other stakeholders.

ABS-CBN Corporation: is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company is also the first TV network in the country to broadcast in digital.